Content That Creates Conversation
The process of content creation, publishing and syndication is what we call content marketing. In the digital marketing world having a content rich website is essential if you want to make sure your brand is effectively recognized by the search engines. It is also important that you optimize your site content, as well as content from other marketing collateral. Then distribute it to various social media marketing channels where your content can create conversations. When people find your content on search engines, click through to your social media channel, they participate in the conversation as they comment, share and link to your valuable marketing content.